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People buy what they do for a number of reasons. One reason is that the company knows how to make the sale, how to tell a good story.
Although the booklet is probably the work of non-fiction, you should still be able to tell a good story. Stories are what capture the interest of the people. Stories also people a chance with the brochure to get in touch.
Betty Crocker Story
One of the most famous stories is that of Betty Crocker. Betty Crocker is not and has neverwas a real person. And 'the production of General Mills. His birth was the result of a clever marketing ploy. The company has asked people to fill in a crossword puzzle and send it to them for a promotional gift - a small pin cushion that looked like a sack of flour.
Together with the completed crossword puzzle, the company has also received letters asking for cooking advice. The company decided to advertising director, to respond to letters, but he felt a little 'uneasySigns his name to them. Why housewives should listen? So, it came under the pseudonym of Betty Crocker, and the rest, as they say, is history.
Betty Crocker went to one of the most popular advertising icons to become the world has ever seen. He was back in 1930 - 1950, the abbey of Gentile of their time to answer questions, not only cooking but also to budget and also from. Created a story behind the cookbooks, and for a time he also had the right radioto show. Today, the name of Betty Crocker is an image of a healthy mother who prepares nutritious meals for her family - meals that are made with love.
Kiehl's - A True Story
Not all stories are created. Some stories are true. Kiehl's is a society that tells a true story. Founded in 1851, Kiehl's to create natural skin and hair care products. His story is simply that they formed a historic, family-shop, dedicated to quality andCustomer service. The site has a historical aspect, which lends itself well to the feeling of nostalgia and says this is something special.
Stories and Booklets
Like Betty Crocker, and Kiehl's, you need a story for the booklet. If you write non-fiction, it is your story is true, and should reflect the reason for writing the brochure.
For example, if you write a booklet on weight loss, you could make your story is that the ideas inThe brochure has helped to lose 50 pounds in 16 weeks. Or, if you travel with the brochure with a limited budget, it could be your story about how he traveled to exotic destinations for a fraction of normal cost.
I do not work for your story. You need to be credible and must go to your brochure. People will find a way to find the brochure in touch. If they make a strong connection when you hear something about your history, are much morelikely to buy. If not, then it will be the next step.
It 'a blessing in your history. Be sure to tell a good one!
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